Cornelia S.V. Sproat
experience
Senior UX Lead American Modern Insurance/Munich Re Cincinnati, Ohio 2022-2024
Research, design and implementation for new policyholder website. Research and design for DIY home inspection system. Strategy and design of customer acquisition plan for Iot sensor devices. Research and design for simplified customer payment methods. Service design improvements and research for Agent to Underwriter process. Introduction of functional standards for accessibility and customer facing website performance.
Senior UX Designer Victoria’s Secret Columbus, Ohio 2019-2021
Research and design for consumer facing website features with an emphasis on account security initiatives and omnichannel integration between stores and online. Design and implementation of conversational chat features through all design and development phases.
Senior UX Designer Mast Global Technology: LBrands Columbus, Ohio 2015-2019
Mobile and Web application design for internal and store-based products. Design system creation and maintenance. Prototyping and interaction model design. Conducted primary user research. Creation of product competitive analyses, and user feedback analysis. Collaboration with team members while using Agile project methodology.
Specialist: Interactive Design User Experience Group: Nationwide Columbus, Ohio 2004-2015
User-centered design of Nationwide Insurance and Nationwide Financial responsive websites and applications. Interface design, motion graphics and development of property/casualty, financial and telematics software applications. Ongoing support throughout product lifecycle. Standards and specifications design. Wireframe and prototype creation. Agile project methodology.
Designer/Developer Columbus State Community College Columbus, Ohio 2003-2004
Interaction design and programming of online learning courses and websites.
Senior Art Director Paul Werth Associates Columbus, Ohio 2002
Graphic design, content creation, Branding and visual standards creation, interface, interaction design for print and web.
Interactive Designer Neulogic Media Columbus, Ohio 2001
Interface, interaction design and screen design for websites and proprietary software.
Senior Interactive Designer marchFIRST Columbus, Ohio 2000-2001
Graphic design, branding, 2D animation, interface, interaction and screen design and development for websites, packaging and interactive presentations. Package and logo design, photo shoot coordination. Client presentations and follow-up. Brought over $ 150,000 in new projects to the company.
Interactive Designer USWEB/CKS Dublin, Ohio 2000
Interface, interaction and screen design, branding, content creation and development for websites and interactive presentations. Heavy client contact.
Art Director Proscape Technologies Ft. Washington, PA 1997-1999
Print design, 2D animation, photography, copy writing, interface and screen design and development for sales and instructional software, medical videos and websites. Responsible for management and scheduling of department and freelancers.
Associate Art Director Southern Star Interactive New York, New York 1996-1997
Animation, website design, interface and screen design, video, and database management on interactive educational software and website.
education
Post Graduate Studies: HCI and Marketing
Nationwide Marketing University: Digital Marketing track; Brand Management track.
Fisher College of Business, The Ohio State University, Columbus, Ohio.
Course Work: Statistics, Marketing, Innovation and Consumer Behavior.
Coursera: Stanford: Human Computer Interaction. U Penn: Gamification. OSU: Tech:nicity
MFA: Computer Graphics
Pratt Institute, N.Y., N.Y.
Course Work: interaction design, motion graphics.
Masters Thesis exhibited at 1998 SIGGRAPH Conference
BA fine art: Printmaking
The Ohio State University, Columbus, Ohio.
Course Work: Photography, serigraphy, intaglio, computer graphics.
software skills
Figma, Photoshop, Illustrator, AfterEffects, InDesign. Mac and PC proficient
designations
Innovation Blue Belt: Eureka Ranch + University of Maine; 2023
Guidewire Jutro Design System Certification; 2023
Search Engine Optimizer: Rosetta; 2012
Certified Usability Analyst: Human Factors International: 2006